The World's Most Famous Creative Thinking Consultant
Edward de Bono
is without a doubt the world's most famous creative thinking
consultant. De Bono has been teaching people of all ages how to think in
more interesting, innovative and creative ways for nearly five decades.
With over 62 books to his name, De Bono is in constant demand the world
over, advising governments and organisations in his role of creativity
teacher and creativity consultant. While he has initiated many great
concepts and tools within the field of creativity and thinking,
the concept with which De Bono is most closely associated with is
lateral thinking.
Lateral thinking is a term that Edward de Bono
coined in 1967 to describe the process of breaking out of the habitual
patterns of linear thought. Lateral thinking encourages you to change
the direction of thinking, to look at things in totally different way or
to reinterpret what you are looking at in fresh, original or humorous
ways.
Another style of thinking invented or identified by Edward de Bono is
parallel thinking,
which he contrasts with traditional adversorial thinking styles where
two factions argue over opposing ideas. Parallel thinking yokes
opposites viewpoints and gets them to think in tandem towards a common
aim, noting down the parallel track of thinking and any opposing views
that may be expressed, but proceeding towards the common aim and using
the dialogue and thinking process to design a mutually acceptable
result.
The Six Thinking Hats method is a creative
thinking system that Edward de Bono designed as a practical
user-friendly way of thinking creatively and effectively. This
results-orientated method is in use in businesses and schools with world
over, and Edward de Bono and his trainers are constantly teaching the
Six Hats Method to people and organisations eager to make the most of
their creative potential.
Lateral Thinking by Edward de Bono was the first book on
creative thinking that I ever read. It had a profound effect on my
thinking -- leading to many more creative leaps and much more "surprise"
thinking. I heartily recommend you pick up a copy. To be honest, the
number and diversity of De Bono's books can be a bit overwhelming, and
he can give the impression of being a bit dry and nerdy. But I think if
you get, and persevere with,
Lateral Thinking and
The Six Thinking Hats you will give yourself sufficient tools to 'kick-butt' creatively.